Kunpeng Ma

Kunpeng Ma, a PhD candidate at the Vrije Universiteit Brussel, holds a Master's Degree in Media and Television from the Communication University of China (2023) and a Master's Degree in Communication Studies from VUB (2022). His journey into environmental and climate-change communication began during his time at VUB, and his current PhD project explores how climate communication resonates with diverse demographic groups, while also examining the differing perceptions of climate change between Chinese and Europeans. Through his research, he seeks to identify effective communication strategies for climate-related topics, contributing to a deeper understanding of this critical issue.